SYDNEY, AUSTRALIA: Adore Beauty Group Limited (ASX: ABY) has appointed extremely expert retail executive Ms Tamalin Morton to lead the business as Chief Executive Officer, efficient 9 January 2023.
Adore Beauty has evolved to an built-in content, marketing and e-commerce retail platform that companions with a broad and diverse portfolio of greater than 270 manufacturers and 12,000 products.
Morton Tamalin brings greater than two decades’ retail management to Adore Beauty, together with CEO, General Manager and Chief Operating Officer roles at Best Friends Pets and My Pet Warehouse, Australian Pharmaceutical Industries’ Priceline (API), Kathmandu (ASX:KMD), and Spotlight Retail Group.
As CEO of Best Friends Pets and My Pet Warehouse, Tamalin considerably elevated gross sales and profitability over three years, supporting its acquisition by Petspiration Group. Prior to that, Tamalin led the Priceline and Priceline Pharmacy unit at API earlier than its acquisition by Wesfarmers, driving like-for-like gross sales growth and overseeing the Sister Club, one of Australia’s largest loyalty programs.
Commenting on the appointment, Chair Marina Go said, “Tamalin’s extensive industry expertise will be instrumental in fast-tracking our growth, and delivering on our strategic initiatives to extend revenue, customers, and margins over the short and longer term. She brings related class expertise and a confirmed track record of driving growth inside omnichannel, high-growth entrepreneurial businesses.
“Tamalin’s customer-centric approach and focus on team tradition aligns with Adore Beauty’s values. The Board is especially excited by Tamalin’s ability to scale companies quickly. Importantly, Tamalin’s marketing credentials will be invaluable because the industry continues to navigate higher buyer acquisition costs.”
Ms Morton said, “I have closely adopted the Adore Beauty enterprise for a lot of years, first from a aggressive perspective after which as a loyal, returning consumer. Adore Beauty is at an thrilling juncture in its growth trajectory with two owned manufacturers now efficiently launched, and the structural shift to e-commerce well underway. In addition to the business’ clear growth strategy, I see additional alternatives for Adore Beauty to capitalise on its market-leading place to extend basket size, order frequency, and profitability.
“I’m looking ahead to working with Adore Beauty’s expert and passionate team, and to extend worth for our customers, model companions and shareholders.”
Tamalin replaces departing CEO Tennealle O’Shannessy, who will leave the enterprise on 30 December 2022. Founders Kate Morris and James Height will assume co-CEO roles for the interim interval following Tennealle’s departure and Tamalin’s commencement. There will be no change to their remuneration over this period.