MANAMA, BAHRAIN: Al Salam Bank has unveiled a nationwide marketing campaign under the theme of ‘Inspired to Grow’, celebrating the Bank’s new chapter of accelerated growth.
Inspired by the Bank’s dedication to support the social and monetary wellbeing of the native community, in addition to its Environmental, Social and Governance (ESG) obligations, the marketing campaign goals to engage the entire community in a tree-planting initiative for a greener Bahrain.
A series of Inspired to Grow mall activations started final week at City Centre Bahrain and can proceed from 23-26 November.
The launch of the Inspired to Grow marketing campaign follows the Bank’s profitable completion of a US$2.2 billion transaction with Ithmaar Holding to purchase Ithmaar Bank’s consumer banking enterprise and a choice of different assets which cements Al Salam Bank’s place because the Kingdom’s largest Islamic Bank.
The transition of Ithmaar Bank’s consumer banking enterprise to Al Salam Bank is set to be accomplished by the finish of 2022 resulting in an enhanced banking expertise for retail clients, who will profit from a mixed workforce and an expanded community of branches and ATMs.
To encourage engagement within the campaign, everybody visiting the Inspired to Grow mall activations will obtain a particular giveaway. For each participation, a tree will be planted in Bahrain and BD1 will be added to the weekly prize pool for a social media competitors on the Bank’s Instagram channel.
Commenting on the launch of the campaign, Group Chief Executive Officer of Al Salam Bank, Rafik Nayed, said: “The recent expansion of our banking choices displays our dedication to accelerated growth and reinforces our place because the country’s largest Islamic bank. Having acquired extra assets, resources, and talent, we’re impressed to ship an unparalleled and rewarding banking expertise to our clients. We are motivated to proceed investing in our people, our communities, and the values Al Salam Bank embodies.
We maintain our agency dedication to giving again and supporting the welfare of the community, which we regard because the basis of our successes.”
He added: “Our ambitious growth journey focuses not solely on constructing one of many region’s main monetary institutions, it’s additionally designed to support the Kingdom’s development goals. At the twenty sixth United Nations Climate Change Conference of the Parties (COP26), HRH Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister, pledged net-zero emissions by 2060 and a promise to lead the nation into the sustainable energy era. Inspired by the imaginative and prescient of our leadership, we have launched a nationwide tree planting program to assist create a greener community.
Similarly, we’re implementing a robust ESG technique to combine best practices into our operations and to align with the Kingdom’s efforts to develop a sustainable economy. As Bahrain continues to flourish, Al Salam Bank will proceed to be an important economic, environmental, and community pillar supporting the expansion of the nation and our clients.”