LONDON, UK: Bidstack Group Plc (AIM: BIDS), the in-game model activation platform, introduced the expansion of its unique native in-game promoting partnership with a leading, global AAA game writer with the addition of two mobile titles.
The two titles join Bidstack’s existing title from one of many world’s largest sporting franchises, in a multi-year deal that will see the Company exclusively place native in-game promoting throughout these three mobile titles.
The replace to this multi-year deal strengthens Bidstack’s place inside the sports activities simulation and racing genres and offers significant advertiser attain in key markets such because the US. It will additionally allow Bidstack to supply additional sponsorship media activations inside these titles.
James Draper, CEO of Bidstack, said, “We are very excited to develop our portfolio with one of many world’s largest AAA publishers. The addition of those two famend and celebrated mobile titles is a solid endorsement for the standard of our product and commercial groups and can additional increase our scale and addressable viewers inside the US. We are happy to share that there are US-wide campaigns already lined as much as go live in these titles in 2023.”