CHARENTON-LE-PONT, FRANCE: EssilorLuxottica introduced today the renewal and expansion of its partnership with Ferrari S.p.A., a wholly-owned Italian subsidiary of Ferrari N.V., which started in 2016.
Under the model new multi-year agreement, signed by the 2 companies and efficient from 1 January 2023, EssilorLuxottica will proceed to design, produce and market eyewear merchandise that includes the Scuderia Ferrari and Ray-Ban brands.
The licensing actions additionally extend to the primary assortment of monobrand eyewear that includes the Prancing Horse trademark.
EssilorLuxottica’s sponsorship is additionally increasing under the model new agreement: the Ray-Ban logo, along with remaining on the Formula 1 single-seaters, will seem for the primary time on the cars and attire of the official drivers in Competizioni GT, competing within the World Endurance Championship with the Le Mans Hypercar and in a Gran Turismo championship with GT3 cars.
“There is just one Ferrari, and our story collectively has been thrilling since the beginning. We noticed with our first collaboration between Ray-Ban and Scuderia Ferrari the ardour racing followers have for the Ferrari model and the strong crossover between racing and fashion translated thoroughly into eyewear.
With our expanded partnership, we will bring that pleasure to many extra consumers across the world, additional developing Ferrari within the eyewear category,” said Francesco Milleri, Chairman and CEO of EssilorLuxottica.
“As of today, Ferrari is preparing to obtain new goals with EssilorLuxottica: from the primary exclusively Ferrari-branded eyewear line, to the challenges awaiting us on the circuits within the motorsport seasons ahead,” said Benedetto Vigna, CEO of Ferrari.
“Starting from a common historical past of excellence and authentically shared values, we wish to construct additional thrilling projects along with the millions of followers and customers who select us and believe on this constantly developing collaboration.”