PARIS, FRANCE: JCDecaux France has acquired Pisoni, a French participant in street furnishings promoting and outdoor promoting inside the south of France.
A family-owned firm created in 1987 by Jean-Pierre Pisoni, it employs 37 staff and currently operates 4,306 promoting panels inside the Mediterranean basin, collectively with 2,066 street furnishings promoting panels inside the framework of public concessions (48% of the portfolio) and 2,240 large format promoting panels inside the private sector (52% of the portfolio). Pisoni additionally offers digital printing services via its firm Tendance Pixxl.
Pisoni is the reference firm inside the south of France, a area that’s famend for its financial strength which exceeds the French common and which advantages from busy vacationer traffic.
Its assets can be discovered in six departments – Alpes-Maritimes, Hérault, Var, Drôme, Bouches-du-Rhône, Alpes-de-Haute-Provence – and it has 4 native branches in Mouans-Sartoux, Six-Fours, Saint-Jean-de-Védas and Valence.
As a participant with strong native links, JCDecaux has partnerships in over 1000 ‘communities’ (French regional administrative areas) and thanks to its acquisition of Pisoni is now strengthening its presence inside the Mediterranean basin.
With its excessive quality assets, Pisoni and JCDecaux share the values of excessive requirements and responsibility and along with the 200+ JCDecaux employees inside the region, will work collectively inside the service of cities, promoting companions and people.
This acquisition will additionally allow JCDecaux to consolidate its nationwide protection in street furnishings inside the fragmented and extremely aggressive French media market.
The complementary nature of the JCDecaux and Pisoni assets represents a real strength to supply native companies, each regional and national, ever-more environment friendly analogue and digital show solutions, with development to proceed in line with a qualitative approach that monitors energy consumption, for each short and long-term campaigns (representing 50% of Pisoni’s income in 2021).
Fully conscious of the societal challenges confronted today, Pisoni has adopted a sustainable development approach to guard the standard of city life. The link-up with JCDecaux will allow it to proceed to pursue its commitments and to profit from best practices in phrases of ESG.
The acquisition of Pisoni is a half of JCDecaux’s exterior growth technique aimed at seizing related market alternatives as they arise.
Christophe Ulivieri, Chairman of Pisoni, declared: “This deal represents a main turning level for the Pisoni teams, and confirms that our technique addresses increasing market demand. We instantly hit it off with JCDecaux and located a real partner on this family-owned company, in which we have full confidence to proceed to write our company’s story. We are delighted and proud to finalise our development projects alongside JCDecaux, which is the expert firm in its sector, and we thank Largillière Finance for his or her excellent help on this process”.
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “As a family-owned French company, pioneer of street furnishings and main employer on this sector in France and worldwide, JCDecaux is a dependable and dedicated partner inside the transformation of cities. The link-up with Pisoni, a reference outdoor promoting firm inside the Mediterranean basin, will allow us to address the service wants of cities and residents higher than ever, in addition to the wants of native and nationwide companies of their pursuit of local, efficient, related and sustainable communication. We would like to welcome the Pisoni groups to the JCDecaux group, with whom we share the common values of excessive standards, excessive quality and responsibility.”