LONDON, UK: Keywords Studios has acquired LabCom, an built-in PR and communications company based in Milan, Italy.
Founded in 2005 by Marco Giannatiempo, LabCom’s talented team of sixteen professionals delivers built-in communication services, together with PR and digital communications advice, social media management, data-driven influencer campaigns and model partnerships. Marco Giannatiempo will proceed to lead the company under Keywords’ ownership.
LabCom focuses predominantly on the online game sector in Italy and its clients include a few of the largest manufacturers and titles within the industry, together with Riot Games, Konami and Bethesda. LabCom will join Keywords’ marketing companies within the Engage service line, complementing Indigo Pearl, the Group’s full service PR company based in London, England.
Under the phrases of the transaction, Keywords paid preliminary money consideration of €1.0m and can issue as much as 12,412 new ordinary shares as consideration three years following the acquisition date provided sure conditions are met. The new ordinary shares to be issued will be topic to orderly market provisions for a year.
Bertrand Bodson, CEO of Keywords Studios commented: “We are delighted to welcome Marco and the LabCom team to Keywords. Having labored closely with Labcom we’re very impressed by the standard of the team and the excellent service they supply to family names within the online game and wider leisure sector in Italy and beyond. This transaction broadens our attain in PR and communications services, and helps our technique of constructing out a full marketing providing for our clients. We are actually looking ahead to working with LabCom and supporting its growth as a half of the Group”
Marco Giannatiempo of LabCom, commented: “LabCom has always aimed to ship fixed growth over time and to broaden our buyer support offering to additional support our customers, enabling them to take benefit of new alternatives to advertise their products. We are very excited by this important settlement and believe it will allow us to obtain excellent outcomes within the approaching years in Europe and beyond”.
Established in 2006 in Milan, Italy, LabCom is an built-in communication company that specialises in public relations, social media and influencer led marketing campaign recommendation for video game, sporting and different leisure businesses.