PARIS, FRANCE: Metadvertise has entered right into a definitive settlement with Park Capital relating to the acquisition of 51% of the capital of Triple A, which holds 75% of the capital of PM SA, a main participant in audiovisual manufacturing in France and Europe.
An internationally famend agency has confirmed a 100% valuation of the Triple A/PM SA group at €180 million. This valuation demonstrates the strong growth potential and the solidity of the prospects available to the Group within the years to come.
The acquisition of 51% of Triple A is carried out via the acquisition of two blocks of shares (of 30% and 21%) for a complete preliminary quantity of roughly €36 million.
This acquisition is a primary step within the Group’s technique to focus on developing its actions within the media and entertainment industry and to place itself as a key participant on this sector.
In 30 years of existence, PM SA has established itself as an authority in audiovisual manufacturing (films, series, animated films, documentaries and commercials) with greater than 600 hours of content material produced through greater than 200 movies and series.
PM SA controls the entire worth chain (creation, manufacturing and distribution) and collaborates with prestigious clients and partners, together with the most important media teams such as France Television, TF1, Canal +, Groupe M6, Publicis Group and Lagardère. PM SA additionally has a strong community of famend and well-established worldwide companions which will allow very wide distribution of its upcoming animated movies “Lendarys” (due out June 2023), “Urban jungle” (Richard Orlinski – 2024) and “Tino” (Yann Arthus-Bertrand – 2025).
Recently, the corporate Triple A (parent agency of PM SA) has specialised within the manufacturing of advertisements for main manufacturers and the adaptation of best-selling novels, together with these of Marc Levy with in particular the movie “All these issues that ‘we didn’t inform every other’ with Jean Reno broadcast exclusively on Canal + channels in October 2022.
As a reminder, the Triple A / PM SA Group achieved in 2021 a turnover of €27.8 million for an EBITDA of €9.3 million (i.e. 33% EBITDA margin) and a Net Result of two €.7 million (i.e. 10% net margin). This year, the Group continued its growth with main productions of cartoons (first launch of a trilogy with the movie “Lendarys”), tv series (“Almost Perfect Love”) and different commercials for large French brands.
This technique of diversifying its actions ought to allow it to record a turnover of greater than €30 million in 2022 with an improved working profitability of nearly 40% margin.