SYDNEY, AUSTRALIA: Motio Limited (ASX:MXO) has entered into binding phrases to purchase oOh!media’s Café and Venue Digital Place Based networks for $2.35 million under a vendor financing facility provided by oOh.
The two networks comprise of over 450+ locations reaching essential audiences in lengthy dwell time environments.
These locations comprise of Cafés in CBDs and key city locations in addition to digital displays in landmark licensed Venues Australia wide.
The deal is pivotal to Motio’s continued growth and expansion within the Digital Place Based sector which it continues to develop and lead.
Adam Cadwallader, Motio Limited CEO said, “Motio is setup and able to tackle additional networks. These two channels are particularly significant with a variety of us at Motio having labored beforehand on the construct and development of each Café and Venue – we’re very excited to have them join the Moto portfolio.
Our continued focus in developing the Digital Place-Based & Audience Experience sector will be additional enhanced with these networks and Motio is proper sized to function them with minimal impact or additional funding required in our team and operational infrastructure.”
Motio’s continued growth within the Digital Placed Based and Audience Experience sector is pushed by existing, focussed and skilled team dedicated to excessive high quality media gross sales growth in addition to a particular focus on assisting our commercial companions to engage their customers to create world class viewers experiences.
The Motio Limited team will work with counterparts at oOh! to full the integration of the 2 networks over January and February together with displays, Wi-Fi and commercial settlement changes in readiness for completion on March 1, 2023.
Cadwallader added, “we will guarantee these networks are prepared for programmatic income from day one and our team will be in market from January to ignite media gross sales from March 2023 and beyond. Our systems, technology and people are prepared and enthused for this subsequent stage of Motio’s growth”
At completion, Motio will personal and function over 1,500 digital shows throughout 1,000+ locations nationally.
These networks attain in extra of 1.5 million distinctive Australian’s each week no matter their different media consumption.