LONDON, UK: WPP Plc introduced the acquisition of Fēnom Digital, one of many quickest rising digital transformation agencies in North America.
Founded by Dylan Runne three years in the past in New York, Fēnom Digital specializes in delivering enterprise commerce, order administration systems, provide chain, marketing, and buyer expertise options to retailers and types throughout North America.
The firm calls upon over 190 extremely expert technologists to ship options that drive greater than $5 billion of digital gross sales for clients annually, together with Basset Furniture, Casper, Crocs, David Yurman, GNC, PacSun and Snipes.
In 2022, Fēnom Digital achieved Salesforce Crest Partner standing and won Salesforce Commerce Cloud Partner of the Year for “Best Up and Coming Partner.”
Fēnom Digital will join WPP’s world-class, global commerce functionality inside Wunderman Thompson, which drives over $30 billion in GMV for manufacturers such as Nestlé, Bosch and Microsoft. This acquisition is a half of Wunderman Thompson’s technique to assist clients drive growth throughout all main digital routes to market in all main markets and can complement the 3500 commerce experts inside the Wunderman Thompson group.
The announcement follows different recent Wunderman Thompson acquisitions inside the commerce space together with Diff and Newcraft. These additional strengthened WPP’s overall digital commerce capabilities and reflect the company’s ongoing funding into its commerce offer for clients as consumer wants proceed to change. It is aligned with WPP’s accelerated growth strategy, constructing on existing capabilities inside the areas of commerce and technology.
Mark Read, CEO of WPP, said: “Expanding our enterprise in high-growth commerce areas continues to be a excessive precedence for WPP as we enter 2023. The Fēnom team brings a confirmed track record of success paired with deep industry expertise and I’m delighted to welcome them to WPP.”
Neil Stewart, CEO of Wunderman Thompson Commerce & Technology, said: “We have been extremely impressed on the gross sales growth Dylan and the Fēnom Digital team have achieved for his or her clients. Their expertise enhances and strengthens the world-class Salesforce functionality that we have already got in North America. We are looking ahead to bringing our mixed expertise to service clients throughout a number of Salesforce clouds.”
Dylan Runne, CEO, Fēnom Digital, said: “We couldn’t be happier to be becoming a member of the Wunderman Thompson household and bringing our best-in-class commerce options to the world’s main digital agency. Wunderman Thompson’s commerce focus and breadth of capabilities and expertise open the door for Fēnom to speed up growth and proceed executing on the imaginative and prescient of being the main global Salesforce Digital Transformation Agency.”