NEW YORK: AppHub, an ecommerce enablement platform, has acquired REVIEWS.io. REVIEWS.io was based as a platform for collecting and publishing real reviews to construct belief amongst consumers and merchants. REVIEWS.io has since evolved to leverage first-party data to assist positively affect buy behavior.
Fueled by a $60 million growth investment from Silversmith Capital Partners, the deal marks AppHub’s eighth and largest acquisition to date.
Founded in 2012 by Callum McKeefery and Nicole Albano, REVIEWS.io helps companies improve the energy of their customers’ voices to extend gross sales and construct model belief utilizing its review, loyalty, survey and user-generated content material (UGC) solution.
As a half of the acquisition, McKeefery will join the AppHub Board.
The enterprise has 8,000 customers, together with a few of the most well-known manufacturers in ecommerce, such as Vuori, Pura Vida and Boxraw. Despite REVIEWS.io’s market main position, AppHub believes there are significant alternatives to speed up its growth by leveraging AppHub’s broad buyer base, multi-product offering, and value-add services.
“The product suite offered by REVIEWS.io fully helps the AppHub mission to construct software program that enables ecommerce success,” said Arjun Batra, co-founder and co-CEO of AppHub.
“Our mixed platform addresses a vary of ache factors for ecommerce businesses, together with marketing, conversion, logistics, and now reviews, making it well positioned to serve each SMB and enterprise customers.”
“Ecommerce has become extremely crowded, forcing manufacturers to compete extra aggressively than ever for buyer attention,” said McKeefery.
“When we began REVIEWS.io 10 years ago, we desired to create a product that would allow manufacturers to construct belief with their customers by enabling direct, helpful feedback. AppHub is a nice partner for us due to their broad ecommerce experience and buyer footprint, which will allow us to additional speed up growth.”
“In addition to including a nice product, the acquisition of REVIEWS.io is transformational for us since it doubles our headcount to ~100 employees and expands our footprint to higher serve our rising global buyer base,” said Kris Eng, co-founder and co-CEO of AppHub.