LONDON, UK: Digitalbox plc, the mobile-first digital media business, which owns main web websites Entertainment Daily, The Daily Mash and The Tab has acquired the enterprise and assets of thepoke.co.uk (The Poke) for an undisclosed sum.
Launched in 2002, The Poke is a British satirical web site which goals “to present an antidote to the daily grind” and ship fast-turnaround topical distractions. The Poke handpicks the funniest content material on the web to allow its customers to spend” time well wasted”.
While the Digitalbox-owned Daily Mash creates its personal satirical spins on the information and modern British life, The Poke focuses on discovering and editorialising others’ humorous takes for wider consumption.
The Poke provides a nice alternative for Digitalbox to strengthen its place inside the satire/comedy space. The Poke has over three million month-to-month sessions, which when mixed with The Daily Mash’s three million month-to-month sessions, will set up the Digitalbox because the UK’s main vacation spot for on-line humour.
The Poke generated income of c.£0.17m in its monetary year to November 2021. Notwithstanding this, Digitalbox expects to have the ability to materially improve the contribution from The Poke inside the medium time period through integration with its Graphene technology platform.
The Company’s Graphene technology platform has already helped to ship a strong return on The Tab investment. Since Digitalbox acquired The Tab in October 2020, it has seen significant revenue growth, with income for the six months to 30 June 2022 up 52% as a direct results of the Graphene advert stack being deployed. Once the integration of The Poke is complete, the Company will look to optimise the site’s position, earlier than exploring additional alternatives for growth on the site.
James Carter, CEO, Digitalbox, said: “The Poke is one other excellent addition to our rising portfolio of thrilling digital assets. We have a confirmed and worthwhile approach to integration which releases worth from the assets we acquire. The inclusion of The Poke, alongside The Daily Mash and The Tab, creates alternatives to develop our audiences throughout the websites and strengthen the Company’s market place which is led by Entertainment Daily.”
John Plunkett, Editor of The Poke said: “I have loved running this independent UK establishment over the final 5 years as we have constructed on the success of the model first introduced to life in 2002. As the site continues to prosper in these unsure times, we see it as an ideal second to become a half of an organization with an enhanced tech infrastructure presenting additional alternatives for growth alongside the Daily Mash.”
Based in Bath, UK, Digitalbox is a ‘pure-play’ digital media enterprise with the aim of worthwhile publishing at scale on mobile platforms.
Digitalbox operates three buying and selling brands, “Entertainment Daily”, “The Tab” and “The Daily Mash”. Entertainment Daily produces and publishes on-line UK leisure information covering TV, showbiz and celebrity news. The Daily Mash produces and publishes satirical information content. The Tab is the UK’s biggest youth tradition site fuelled by students.