LONDON, UK: XLMedia introduced a brand new partnership with Newsweek to exclusively provide premium sports activities betting content material for the worldwide information brand, reaching 50M distinctive readers throughout the U.S. every month. XLMedia will provide the unique content material through its Sports Betting Dime brand.
Newsweek represents XLMedia’s largest nationwide media partner to date, providing substantial viewers attain throughout the US in each present states with legalised on-line sports activities betting and future states as sports activities betting continues to legalise throughout the country.
XLMedia has an industry-leading media partnership enterprise providing prominent publishers throughout the U.S. and Canada entry to excessive high quality commercial content material and high-value advertiser relationships. The partnership is enhanced by Newsweek’s strong readership due to the decades of authority constructed from its high-quality information reporting, well-known journal publication and daily vacation spot website, newsweek.com.
Within the agreement, XLMedia will focus on creating extremely engaging sports activities betting content material whereas additionally managing commercial offers with regulated sportsbook operators and executing confirmed monetisation strategies. The deal provides Newsweek a brand new alternative in content material commerce and a brand new content material providing for its audience. The firm expects this deal to make an preliminary contribution to income in 2023 with the potential to develop over the medium term.
David King CEO, XLMedia commented: “We are thrilled to partner with Newsweek, including one other high-quality writer to our partnership business, and we glance ahead to working with them. This partnership is an important a half of increasing our attain in existing authorized sports activities betting states whereas additionally laying the bottom to attain new audiences when new states legalise on-line sports activities betting.”
XLMedia (AIM: XLM) is a number one global digital media firm that creates compelling content material for extremely engaged audiences and connects them to related advertisers.
The Group manages a portfolio of premium manufacturers with a primary emphasis on Sports and Gaming in regulated markets. XLMedia manufacturers are designed to attain passionate individuals with the proper content material on the proper time.