NEW YORK: TSX Entertainment unveiled the TSX app, a pioneering mobile-integrated leisure platform. The app’s first main feature – PixelStar, permits customers to simply add content material for show on a larger-than-life 18,000 sq. ft. screen that spans the facade of the TSX Broadway constructing in Times Square.
Now anybody with a smartphone, anywhere on the globe, can take over Times Square at any time of day.
“This is an entirely new way for anybody to enjoy their 15 seconds of fame. The expertise is mind-blowing and has to be seen to be believed,” said TSX co-CEO Nick Holmstén. “The launch of our app introduces a brand new digital canvas by individuals, innovators, and artists alike.”
User generated content material posted via PixelStar will attain as many as 400,000 daily guests on site and can be amplified globally via the TSX app. According to Times Square Alliance, Times Square receives eight billion annual social impressions.
The PixelStar-powered screen opens to disclose the primary everlasting stage overlooking Times Square, and can include completely built-in no-latency audio.
TSX Entertainment will reinvigorate the iconic location’s leisure legacy by that includes up-and-coming tastemakers and global icons staging the moments that outline popular tradition on the most pedestrian-trafficked nook within the Western Hemisphere.
TSX will create tentpole performances and drops, and host headline occasions throughout music, fashion, film, sports, gaming, and lifestyle verticals with its strategic programming partner, Roc Nation.
Slated to open to the general public in 2024, TSX Entertainment would be the final leisure vacation spot the place followers can attend epic occasions and expertise artists’ defining moments firsthand. The 74,000 sq. ft. space boasts recording studios, an iconic supper club, galleries, restaurants, bars, rooftop terraces, and immersive experiences built-in with the TSX App and TSX Metaverse.