LONDON, UK: WPP Plc, creative transformation company, introduced that it’s buying Diff, a number one commerce firm based in Montreal, Canada.
Diff Agency is an award-winning developer of tailored commerce options with specialised capabilities that address the quickly rising Shopify commerce ecosystem.
Founded in 2011 by Benjamin Crudo, the 115-strong firm will join the Wunderman Thompson global network, complementing its world-class commerce and marketing services groups in North America.
With direct-to-consumer commerce gross sales within the United States forecast to develop to almost $213 billion by 2023, extra manufacturers are adopting D2C fashions as a half of a multichannel approach.
Diff specializes in growth strategy, front-end design, site optimization and system integrations which has enabled the firm to create a few of the most innovative, complex and high-performing on-line shops on the Shopify platform, which now accounts for 10% of the United States’ eCommerce market share. Among Diff’s high-growth D2C client portfolio are Giant Tiger, Kith, Sakara Life, and more.
The acquisition will additional strengthen WPP’s digital commerce capabilities and displays the company’s ongoing funding into its commerce offer for clients as consumer wants proceed to change.
It is aligned with WPP’s accelerated growth strategy, constructing on existing capabilities within the areas of commerce and technology. WPP is ranked as a Leader in Forrester’s newest global Commerce Services Wave, and already manages greater than $40bn of direct and $20bn of market GMV for clients, using 13,500 commerce specialists throughout its agencies.
Mark Read, CEO of WPP, said: “The tremendous growth within the digital commerce ecosystem means our clients are looking to us to ship the innovative options they should attain new and existing customers in meaningfully engaging ways. Diff’s Shopify expertise, alongside its distinctive mix of strategy, optimization and design, will be a welcome addition to our commerce portfolio and can drive outcomes for our clients in North America, which is WPP’s largest market.”
Neil Stewart, CEO of Wunderman Thompson Commerce, said: “This acquisition boosts Wunderman Thompson’s commerce and technology ecosystem throughout North America, bringing Shopify experience to our roster of well-established technology partnerships. Our global clients will now have entry to the experience of 1 of Shopify’s longest standing companions and its multichannel platform that caters to 600 million shoppers in additional than 175 countries. Together we provide manufacturers and retailers prolonged routes to market, together with D2C, marketplaces, eRetail and social commerce.”
Benjamin Crudo, CEO and Founder of Diff, said: “We couldn’t be extra excited to join the ranks of Wunderman Thompson, bringing Shopify’s disruptive energy to its global client base. Ecommerce has been radically reshaping the way manufacturers bring their merchandise and services to market, and Diff has been on the forefront of this revolution. As one of Shopify’s founding and most innovative firm companions we’re looking ahead to persevering with to expand the platform’s reach.”