AMSTERDAM: Banglalink’s Toffee, the largest digital leisure platform in Bangladesh, has reached over 25 million viewers for its FIFA World Cup streaming service throughout the tournament’s ’Round of 16’ stage.
The Toffee digital leisure platform is operated by Banglalink, VEON’s digital operator in Bangladesh, and offers open entry to customers of all telco operators within the country.
“World cup streaming has proved to be a compelling digital operator service and demonstrates the huge potential for digital leisure on mobile devices,” states Kaan Terzioglu, CEO of VEON Group and Chairman of the Board of Banglalink.
“For the primary time in history, soccer followers in Bangladesh can watch their much-loved sport from a tool of their choice wherever they’re within the country. The high-speed connectivity and world-class services are fueling Bangladesh’s dynamic financial growth and empowering the lives of people.”
The milestone achievement was celebrated today at Banglalink’s Office within the presence of Kaan Terzioglu, CEO of VEON Group and Chairman, Banglalink, and Augie K Fabela II, Chairman Emeritus & Co-Founder, VEON, Banglalink’s parent company. Also current on the celebration occasion were Erik Aas, Chief Executive Officer, Banglalink and different top administration members of the organization.
“We launched the FIFA World Cup streaming live facility on Toffee to supply a superior high quality viewing expertise to millions of soccer followers in Bangladesh,” says Erik Aas, Chief Executive Officer of Banglalink.
“The overwhelmingly positive response shows the recognition of the streaming service and the potential of Toffee. We expect to see extra views per match with the tournament reaching the extra thrilling quarter-final stage.”