OSLO, NORWAY: The Board of Directors of XXL ASA has appointed Freddy Sobin as Group CEO. XXL is a Norwegian sporting items retailer with brick and mortar shops and on-line shops inside the Nordics and Austria.
XXL ASA is the largest and quickest rising sports activities retailer by income inside the Nordic region. XXL’s headquarter is found in Oslo, Norway. The firm is listed on the Oslo Stock Exchange.
Freddy Sobin is currently the CEO of KICKS Group, a place he has held since 2018. KICKS is a number one Nordic retailer inside magnificence products with 230 shops in Sweden, Norway and Finland and strong on-line presence and growth. It is additionally a half of the Swedish commerce and industrial conglomerate Axel Johnson.
Sobin additionally is aware of the sports activities and outdoor industry well from his almost five-year lengthy tenure as a Chairman of the Board of Outnorth.
“Freddy is one of many most talented retailers inside the Nordics when it involves on-line and omnichannel strategies. He has broad experience, strong outcomes and is additionally a well-respected leader. This is precisely what we were looking for when we began the seek for a brand new CEO. We are delighted that Freddy has accepted to join XXL”, says Hugo Maurstad, Chairman of the Board of Directors of XXL.
Sobin is forty one years old and a Swedish citizen. He holds a Master of Business and Administration from Stockholm School of Economics (Handelshögskolan i Stockholm). Before becoming a member of KICKS he served as CEO of Consortio Fashion Group, with Bubbleroom because the most known brand, for nearly seven years.
In addition to those merits, Sobin is additionally an skilled Board Member. He is currently serving on the Board of Svensk Handel, Svenskt Näringsliv and profitable retail companies like Salling Group in Denmark and Bubbleroom in Sweden.
“The XXL idea is exclusive and XXL has constructed a strong market place inside the Nordics throughout the final 20 years. Health and well-being are strong mega trends in our society. With greater than ninety bodily stores, and being the largest on-line sports activities retailer inside the Nordics, XXL is well-positioned to capitalize on these trends. With such a strong basis in place there are nice alternatives to additional speed up the corporate moving forward”, says Sobin.
“I am already a passionate customer. Now I am looking ahead to attending to know XXL ASA from the inside, assembly all new colleagues in addition to understanding the culture. I will hit the bottom running as quickly I join subsequent year”, he adds.
Stein Eriksen, who currently additionally serves as interim CEO, will return to his place as CFO when Sobin joins XXL. “We are grateful that Stein has taken on some extra responsibilities inside the transition period. We have already got an skilled administration team in XXL. When Freddy joins the team we’re well ready to take XXL to the subsequent level because the popular sports activities and outdoor destination”, says Hugo Maurstad.
Sobin is anticipated to join XXL on the newest in May 2023.